Augmented Reality



2excel is one of the first Australian companies to offer an Augmented Reality Service. Early adopters will benefit the most, but we know you’ve got a lot of questions before you’re ready to make the leap and implement this new technology for your business.

What is it?

Augmented Reality involves digital content superimposed onto your view of the real world through a device like a smartphone or a tablet. Heard of Pokémon Go? The function that allows the little creatures to appear in front of you via your phone’s screen is probably the most well-known use of this emerging technology. That game, despite being free to download, made around 35 million dollars in the first two weeks of its release – and it wasn’t even available worldwide at that point. The potential of this technology is huge, and even the experts think it’s the next big thing. Recently Apple CEO Tim Cook said that he feels that Augmented Reality will be as much a part of our life as eating three meals a day! We are on the edge of the next technological revolution, and you have an opportunity to be part of it.

Is it expensive?

This is, understandably, one of the first questions we hear when we mention the possibilities of Augmented Reality and of course the answer depends on the size and scope of your project. However, the first businesses to employ this technology will be eligible for research & development tax incentives from the Australian government, saving thousands of dollars.

What can it do for me?

These are exciting times: the possibilities for Augmented Reality are near endless. If you’ve got an idea, we’ve got the tools and skill. Here are a few we’ve come up with so far, but this is by no means a comprehensive list!

  • Retail/Malls: Imagine your customers walking in and holding up their smartphone to see virtual signs superimposed into your store or shopping centre, advertising deals, or showing the paths to various areas.
  • Galleries and Museums: Visitors could access information about pieces of art or artifacts, or be taken on virtual tours – all without the clutter of signs distracting from the pieces on display.
  • Tourism: Historical figures could take tourists on tours through their old haunts. Virtual native animals could show their habitats and ways of living in natural areas. Zoo animals could explain the lives their wild counterparts live all over the world.
  • Events: Want to attract families to the local park? How about a virtual treasure hunt? Kids could chase monsters around. There could be a prize for the person who finds the golden dragon.
  • Fitness: A virtual personal instructor could motivate your clients. They could set the time in which they want to accomplish a run, and have a figure running with them, showing them how to pace themselves to make it.
  • Education: Virtual instructors and tutorials – imagine medical students learning to locate a vein for procedures with a virtual map!

What are the benefits of adopting this technology now?

  • Potential for R&D grants knocking thousands off development cost
  • Massive publicity boost, with potential for media coverage as one of the first companies using this technology in both Australia and the world.
  • Clients coming out of your ears and they scramble to try out the new technology.
  • Huge profits!