2excel is one of the first Australian companies to offer an Augmented Reality Service. Early adopters will benefit the most, but we know you’ve got a lot of questions before you’re ready to make the leap and implement this new technology for your business.
What is it?
Augmented Reality involves digital content superimposed onto your view of the real world through a device like a smartphone or a tablet. Heard of Pokémon Go? The function that allows the little creatures to appear in front of you via your phone’s screen is probably the most well-known use of this emerging technology. That game, despite being free to download, made around 35 million dollars in the first two weeks of its release – and it wasn’t even available worldwide at that point. The potential of this technology is huge, and even the experts think it’s the next big thing. Recently Apple CEO Tim Cook said that he feels that Augmented Reality will be as much a part of our life as eating three meals a day! We are on the edge of the next technological revolution, and you have an opportunity to be part of it.
Is it expensive?
This is, understandably, one of the first questions we hear when we mention the possibilities of Augmented Reality and of course the answer depends on the size and scope of your project. However, the first businesses to employ this technology will be eligible for research & development tax incentives from the Australian government, saving thousands of dollars.
What can it do for me?
These are exciting times: the possibilities for Augmented Reality are near endless. If you’ve got an idea, we’ve got the tools and skill. Here are a few we’ve come up with so far, but this is by no means a comprehensive list!
What are the benefits of adopting this technology now?