All posts by 2excel

Augmented Reality

How Augmented Reality is Disrupting your Industry

Introduction to Augmented Reality Augmented Reality (AR) involves digital content superimposed onto your view of the real world through a device like a smartphone, tablet, or specially designed headsets such as the Microsoft HoloLens. Glasses similar to Google Glass are also currently being developed. It allows users to interact with the digital content in varying […]

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Save Money on Facebook Advertising

4 Tips to Save Money on Facebook Advertising

4 Simple tips to save money on your Facebook advertising campaigns by optimising relevance scores What’s a Relevance Score, and How do you Improve One? ¬†Your relevance score is a number from 1-10 that determines how relevant your ad is to your target audience. The best rating is 10, with 1 being the worst you […]

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How to Engage

How to engage the 99%

Conversion rate truths that will change your landing page strategy   After days of struggling, you finally came up with the perfect business idea, got the capital and started a business. Following your marketer’s advice, you created a top-notch website to reach the millions of people online. Several months down the line, despite your relentless […]

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