SEO, Your Quiet Achiever
SEO, Your Sales & Marketing Guru
Here are some pretty good reasons why you need effective SEO!
So what is the real power of Search Engine Optimisation?
The truth is, there are so many real reasons to invest in SEO that we’ve had to spread them over several articles -- but this is the perfect place to begin.
We’ll take a good look at exactly why SEO is so powerful, and the important role it has on the marketing of your business and how you communicate to customers and clients.
If you’re a Small to Medium-Sized Enterprise (SME), you may or may not find it difficult to justify spending on SEO to help grow your business, through optimising your website for search engines. With most people now online and mobile, it would be a mistake not to have a nice big ‘open-for-business’ sign on the digital doorway to your business -- you’d be missing out on a large chunk of the market if you didn’t.
SEO is not an extra expense, it’s an investment
To make any investment yield a healthy return, it needs to go straight to work for you, and that’s exactly what SEO does. If you want to increase traffic to your digital doorway (business website) you need to stand out in the crowd!
By using SEO in conjunction with web analytics data you can optimise the right keywords to get your rankings to the top of major search engines. Once prospective customers can see you’re open for business, they’ll click-on-in. This increased traffic soon turns into conversions, and your initial modest investment is quickly working for you with real returns. Yes, it’s tangible!
SEO puts the spotlight on your sales guru
Who the heck is my sales guru we hear you ask?
Your sales guru is none other than your website. Yes, that’s right, it’s open for business and hard at work for you 24 hours a day, 7 days a week, come rain hail or shine. It does what it’s told to do, and much more. Tracking thousands of prospective customers, handling leads and opt-ins, and pulling in all-important sales.
How do you reward this tireless sales and marketing expert? Give it all the attention it needs with search engine optimisation, and set it up for high-performance success. The more attention it gets the more it goes to work for you – Wonderful!
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SEO = Marketing
Search engine optimisation makes it possible for you to effectively market your business. The key to effective marketing is first being seen and noticed then being able to work the crowd, pulling prospects into the sales funnel. SEO helps this to happen but of course it doesn’t work alone. It’s a key link in your marketing mix helping to tie-in and complement your other marketing strategies.
As a business owner/manager, it’s important to find an intelligent balance of SEO integration, so it fits seamlessly with your marketing mix to get the best results. You should never feel at odds with SEO versus your marketing strategies because the two are symbiotic. SEO works seamlessly with other aspects of your marketing mix for the most effective cumulative benefit. What does that mean exactly? We’ll, everything happily works together as it should, so prospective customers can easily find you, know that you have what they want on offer, and turn their questions into actions.
SEO and the buying behaviour picture
With loads of competition in the digital market space, and consumer buying behaviour increasingly dictated to by the research they do before committing to a purchase, you really need something special to help put you in the picture.
This is where SEO really comes into its own. SEO is the shining light that puts focus on your goods & services. It’s the magnet that draws prospective customers and clients to click through to your website by showcasing relevant and high ranking keywords and phrases.
In short, if people are searching for a certain thing in a certain place, SEO makes you stand up and be counted right when and where you need to be. It helps you increase sales without heavily impacting your existing marketing costs, meaning a much better proportionate return on your investment.
If you’re not up to speed with your prospects buying behaviours, and you’re not offering them solutions right where they’re looking, it’s going to be costly.
Stay tuned for our next instalment on how SEO works hard for your business, helping it to grow exponentially at a proportionately low cost, compared to other marketing strategies.
We hope you found part 1 helpful. In our next instalment, we’ll be taking a look at SEO and ROI, SEO the crucial ingredient, SEO isn’t just code for friendly with a few other tasty SEO titbits thrown in.